User Experience Case Study- TSRTC

User Experience

Telangana State Road Transport Corporation (abbreviated as TSRTC) is a state-owned corporation that runs bus transport services to and from the Indian state of Telangana.
It was formed in 2014 by splitting the Andhra Pradesh
State Road Transport Corporation.

Pros and Cons of Exiting System

Pros
Easy access of important information.
Suggesting popular routes.
Filtering system is great.
Shows available seats.

Cons
Asks to login to book a ticket app.
Lacks information hierarchy on website.
Clutter of information on the website.
Lacks contrast both in app and in website.
Doesn’t include different types of reservations
(Tatkal Premium Tatkal) for longer distances.
Doesn’t include different types of reservations

Understanding Context

With over 68 lakh population, 66% of whom live in the core of the city that made up Hyderabad before the expansion in 2007. There are around 36 lakh passengers travelling through TSRTC from or to Hyderabad and with in Hyderabad. Of the population, Literacy rate is 83.25% and 62% of the population are using smart phones.

If a passenger wants to buy a ticket, there are four ways to acquire a ticket.
1. Through TSRTC website.
2. Through TSRTC mobile application.
3. Through a ticket counter situated at a bus station or
     the picking point.
4. Through a conductor when boarding buses.

Looking at the payment methods Over 12%. Hyderabadis use UPI as their payment mode of total cashless transactions in the country. The other methods to pay for ticket are debit/credit cards or cash where 90% of transactions are made in cash. As of 2020, Hyderabad has six lakh employees in the IT/ITES sector, working in more than 1500 companies. The service industry in this arena remains a dominant, with 90% of the workforces.

Survey and Statistics

A survey was designed and circulated to understand the users’ perspective. The questions were framed to understand whether a user uses the official app (RTC’s) or any kind of third party app (redBus) and their rating of its features.

Survey Results

User Personas

User Personas

Problem Statement

With the help of research and analysis, provide viable solutions  and create a UX flow for existing TSRTC ticketing system by improving the existing system and thereby improving the overall user experience.

Features to make the user experience better

Based on the survey results and analyzing the competitors,
the following are the features finalized to be injected into the existing system.

Popular routes.
Adding return journey (optional).
Number of tickets.
Classification of bus (Sleeper, Semi sleeper, Chair Car) with the info button for the new user.
GPS Rating of the buses.
Integration of UPI and E-wallet
Notifications prior to the journey.
Re-positioning of booked seats without any extra charge.
Customer reviews.
Better information hierarchy of the entire system

Navigation Map

Navigation map of the revised TSRTC mobile application.