Burrakatha
Promotion
Burrakatha or Jangam katha is a traditional performing
art-form of Andhra Pradesh. It accommodates any theme or idea
of contemporary relevance. A perfect blending of dance, drama
and music in structure. A highly flexible format, coupled with
the social consciousness of the performers, has made it
possible for Burrakatha to accommodate any theme or idea
of contemporary relevance.
Andelu, an instrument that is used during the performance
Why is it endangered?
1. Lack of concern towards socio-economic and political aspects.
2. New forms of communication were established.
3. Declined recognition to the artform and artists.
4. Economic Depreciation.
5. Film Industry and associated vanity.
Problem Statement
Create an awareness campaign for the revival of Burrakatha for the Ministry of Tourism & Culture under Government of Telangana.Target Audience: 18-40 Years Social Background: No Bar Economic background: No Bar
Ideation
Survey Results
Typography
Color
Final Deliverables
A spread in an annual magazine published by the state of Telangana
Brochure
